Graco Corporation — a leader in custom shotgun fitting and accessories, known for their precision parts and commitment to helping hunters, clay shooters, and competitive shooters achieve the perfect fit.

Objective

Graco needed to expand beyond traditional marketing channels (magazine ads, gun shows) and create compelling digital content to showcase their products in action. The goal was to attract new audiences in hunting, clay and trap shooting, and competitive shooting while reinforcing their craftsmanship and credibility.

Approach

We partnered with Graco on an ongoing retainer to produce consistent, engaging content tailored to their brand and audience. My role covers pre-production planning, filming, editing, and final delivery.

  • Content Types:

    • Long-form YouTube videos showcasing installs, product use, and shooting in action

    • Social reels for quick-hit engagement

    • Product and lifestyle photography for their website and magazine ads

    • Event coverage including The Grand ATA in Illinois (2024), where we filmed competitors using Graco products and installers fitting custom parts on-site

  • Creative Style:

    • Focused on craftsmanship, attention to detail, and installs in real-world environments

    • Balanced technical clarity with cinematic visuals

    • Overcame unique challenges like capturing recoil reduction and clay breaks in slow motion under tough outdoor lighting conditions

Deliverables

  • Monthly YouTube content

  • Social reels for Instagram & Facebook

  • Product and lifestyle photography

  • Event highlight videos

Results

  • Increased social engagement and YouTube growth

  • Expanded reach beyond traditional advertising, connecting with broader shooting audiences

  • Clear impact on sales — enabling Graco to invest more in ad spend and new product development

  • Positive client relationship: continuing retainer partnership with consistent trust and satisfaction

Biggest Win

The ability to grow alongside Graco over the past two years, developing content styles tailored to their brand while showcasing both their craftsmanship and their products in real-world use at ranges and competitions.

Key Takeaway

 

Through consistent, high-quality content, we’ve helped Graco shift from traditional advertising into modern storytelling—capturing their reputation for craftsmanship and extending their influence to new audiences online.