Project: Launch Video

Objective

Mulberry Gravity approached me to capture the unique experience they’re building — a raw downhill mountain bike park in the Ozarks. Their goal was to showcase the trails, shuttle system, and community vibe in order to attract riders, generate excitement, and promote the park through social media, their website, and event marketing.

Approach

I handled the project end-to-end, including planning, camera operation, drone work, editing, and delivery.

  • Production: Half-day shoot with a one-week turnaround.

  • Focus: Highlighting side-by-side shuttle service, self-shuttle options, technical descents, and flow trails.

  • Style: High-energy action sports video that reflects the adrenaline and fun of riding Mulberry.

  • Talent: Local riders selected by the trail builders to represent the park authentically.

Deliverables

  • One flagship promotional video

  • Optimized for social, YouTube, and website use

Results

  • The video debuted on Mulberry’s website, social media, and YouTube, and was also featured at Bentonville Bike Fest.

  • Immediate client reaction: “Broo I have a huge smile on my face. That’s so sick. Nice work!!”

  • Helped Mulberry Gravity capture attention from the mountain bike community and build excitement for their new destination.

Biggest Win

This project was an opportunity to shoot on the fly, creatively capture a brand-new trail system, and distill the essence of a raw Ozark downhill park into one compelling video — blending adrenaline with storytelling to promote a growing MTB destination.